More Yellow Dye #5!
More Yellow Dye #5!
Mountain Dew, Sprite reveal new summer flavors
Source: MSNBC.com
Coke, Pepsi plan new drink flavors
Beverage firms attempt to increase share in U.S. market
NEW YORK, Feb. 25 — Beverage rivals Coca-Cola Co. and PepsiCo Inc. unveiled plans for new drinks Tuesday, in separate bids to grow their share of the all-important U.S. soft drink market.
INDUSTRY LEADER COCA-COLA, which has had recent success with its line extension Vanilla Coke, said it will launch Sprite Remix, a new “tropical” version of its lemon-lime soft drink Sprite.
PepsiCo said it will launch Mountain Dew LiveWire, a new orange-flavored Mountain Dew, to be available across the United States only through the summer.
Starting in the late spring, Sprite Remix will initially be sold in 20-ounce bottles, with additional package sizes available later in the spring and summer, Atlanta-based Coca-Cola said.
Purchase, New York-based PepsiCo said Mountain Dew LiveWire will initially be available in 20-ounce plastic bottles, with plans to expand into two-liter plastic bottles and 12-packs of 12-ounce aluminum cans.
Mountain Dew LiveWire will be broadly targeted to teens and young adults. PepsiCo said the new drink will be supported with a three-month marketing plan, including TV, radio, online, outdoor and point-of-sale advertising.
Containing the same base ingredients and caffeine levels as original Mountain Dew, LiveWire is Mountain Dew’s third line extension since the introduction of Diet Mountain Dew in 1988. Mountain Dew Code Red debuted in May 2001, with Diet Mountain Dew Code Red following in May 2002.
PepsiCo is rolling out other new products ranging from new flavors of Propel fitness water to natural versions of its Frito-Lay snacks.
Many people familiar with the company had speculated that it would introduce another Mountain Dew extension sometime soon. Mountain Dew Code Red has been a hit, but more recently, berry-flavored Pepsi Blue has not met expectations.
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