McDonald’s Carrying DVD Kiosks
McDonald’s Carrying DVD Kiosks
I’ll have a Big Mac with no pickles, and Reign of Fire to go
Source: The Washington Post
A Cheesy Movie With That Cheeseburger?
McDonald’s Tries DVD-Rental Kiosks
The Oak Brook, Ill.-based fast-food chain has planted 14 of the machines in the D.C. area — from Bowie to Fredericksburg, Va. — since it began testing the machines in the area last spring. McDonald’s has four machines in the San Francisco area, but the Washington area is its largest test market. Recently, the company has started other trial ventures, opening traditional sit-down restaurants in Indiana and including yogurt and other snacks made by General Mills Inc. and other non-McDonald’s companies on its menus.
Last month the burger giant predicted it would have its first loss ever this quarter. The company, which has engaged in a price war that increased the size of its dollar menu, is betting the DVDs will give it an advantage over its fast-food competitors.
The machines, called TikTok DVD Shops, accept only plastic payment and charge customers 99 cents to $1.50 per day. Customers can keep the movies for up to a week, or two weeks in some cases. Those who don’t return a movie on time are charged the entire cost of the DVD.
All of the suburban TikTok DVD Shops — created by Hettie Herzog, president and owner of Automated Distribution Technologies in Exton, Pa., and now owned by McDonald’s — are in parking lots of company-owned McDonald’s outlets, in an attempt to encourage customers to forgo making it a Blockbuster night and instead stop by for McDinner and a DVD.
“They are performing well for us,” said McDonald’s spokeswoman Lisa Howard, who said the company would not release sales figures for the TikTok shops. “They are pretty popular with our customers and a great convenience in this time-pressed world we live in. It’s one less stop to make.”
Read the rest of the article @ The Washington Post
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